Hello, I'm Leïa Manin.
UX Researcher & Data Analyst
Helping organisations replace assumptions with evidence
Coming soon
My first book, Beyond Screens, is on the way.
A practical guide to UX research for teams that don't have a dedicated researcher - launching later this summer.
— Understanding people before designing solutions
I'm a UX Researcher and Data Analyst with over 6 years of experience helping organizations make better decisions through research.
My background in Cognitive Science allows me to combine psychology, data and user insights to uncover what people really need - not just what they say they need.
I've worked with the Canadian Government on complex internal services, research studies and digital transformation projects. Today, I also help businesses identify opportunities through UX audits and evidence-based recommendations.
— Core expertise
UX Research
Usability Testing
User Interviews
Mixed Methods Research
Information Architecture
Service Design
Workshop Facilitation
6 + Years Experience
50+ Research Sessions
Government & Private Sector
Selected Projects
A selection of research projects showcasing how evidence informed product decisions.
Great products aren't built on assumptions.
Every recommendation I make is grounded in research—not opinions.
Whether through usability testing, interviews, workshops or analytics, I help teams understand what users actually need so they can build products people enjoy using.
Good UX isn't decoration. It's better decisions.
Recommendation
— Manager, Government of Canada
Leïa was an invaluable member of my teams in two distinct roles. She first worked as a UX Researcher and Data Analyst before taking on the role of Coordinator for our Business Analysis Centre of Excellence (CoE).
She is a hardworking, self-driven, and highly personable professional who consistently delivers work of the highest quality. Throughout her time with us, Leïa demonstrated an exceptional ability to learn quickly, adapt to new challenges, and take initiative.
As a UX Researcher and Data Analyst, she played a key role in developing functional specifications for digital solutions and creating comprehensive reporting tools. Her user research activities were instrumental in gathering meaningful insights that directly informed project decisions and improved outcomes.
In her role as Business Analysis Centre of Excellence Coordinator, Leïa made significant contributions by developing robust processes and procedures, designing the information architecture for our knowledge repository, and helping launch our Business Analysis Community of Practice. She also provided day-to-day support to business analysts across the organization, ensuring smooth operations while fostering collaboration and knowledge sharing.
Leïa's dedication, adaptability, and commitment to excellence make her an outstanding professional. I have every confidence that she will continue to excel and bring significant value to any team or organization she joins.
Whether you're looking for UX research, usability testing or an evidence-based audit, I'd love to hear about your project.